Lights, Camera, Action! The World of Coca-Cola Kicks Off Summer Celebration with a New Short Film and More
The Atlanta Attraction Debuts New “Moments of
Happiness” Film, Mobile App, Howard Finster Exhibit and Seventh
Anniversary Ticket Offer
ATLANTA, May 15, 2014 – As Memorial Day
weekend approaches, the World of Coca-Cola has no shortage of ways to
enjoy the holiday. To kick off summer and in celebration of its seventh
anniversary, the Atlanta attraction is introducing
a new short film, “Moments of Happiness.” The World of Coca-Cola also
is celebrating with:
- A new app that allows iPhone users to experience the World of Coca-Cola in fun and surprising ways.
- Howard Finster: Visions of Coca-Cola, a new gallery highlighting the works of American folk artist Howard Finster.
- Discounted admission in honor of the seventh anniversary of the World of Coca-Cola at Pemberton Place on May 24.
“Moments of Happiness” Short Film
Happiness is all around us and it happens every
day. That’s the spirit of the new film in the Coca-Cola Theater. The
six-minute film celebrates some of life’s most memorable moments
experienced by people of different ages and cultures around
the world.
“We refer to the World of Coca-Cola as the Home of
Happiness, so it makes a lot of sense that we feature a film that
reflects that,” said General Manager of Retail and Attractions for The
Coca-Cola Company, Russell Jacobs. “The film follows
people going through milestone life experiences like skydiving for the
first time, along with moments like surprising a loved one on a special
occasion. That’s what the World of Coca-Cola is really all about – those
shared moments of happiness, large and small.”
“Moments of Happiness” is only available for
viewing at the World of Coca-Cola, but those interested in catching a
glimpse of the film can check out the trailer at
http://CokeURL.com/
World of Coca-Cola Explorer Mobile App
With the new World of Coca-Cola Explorer mobile
app, guests can experience the attraction like never before. For those
visiting the Atlanta attraction, the app is a great way to interact with
more stories and deepen their experience.
Like a personal VIP tour guide, the app uses location-sensing technology to let guests:
- Discover fascinating facts about Coca-Cola®
- Create custom photos of themselves and their friends with fun frames and cool effects
- Keep a journal of their favorite flavors from around the world in the Taste It! beverage lounge
- Connect instantly on Facebook, Twitter and Instagram
- Follow the World of Coca-Cola guide map as they go
- Get general information about the attraction
The mobile app is designed to be used at the World
of Coca-Cola. Guests can check in automatically when they arrive by
enabling Bluetooth on their iPhones. The app then delivers engaging
content as they travel throughout the attraction.
After unlocking the app features, guests can continue to enjoy them
long after their visit.
Howard Finster: Visions of Coca-Cola Gallery
Opening May 23, the World of Coca-Cola’s new
gallery in Pop Culture will feature works from Howard Finster. A
self-taught artist and Baptist minister from Georgia, Finster is
considered one of the most important folk artists of the 20th
century. He loved Coca-Cola and often used the iconic bottle shape in
his artwork.
Howard Finster: Visions of Coca-Cola will include items from The Thomas E. Scanlin Collection, including:
- A 13-foot-tall Coke bottle “big enough for man to stand in” that depicts historical figures in the artist’s unique style
- The 8-foot-tall original folk art bottle, which Finster created for the 1996 Olympic Games and inspired a global art project
- Tools from Finster’s studio that became works of art themselves
Anniversary Celebration Ticket Offer
The Atlanta attraction is celebrating its seventh
anniversary since it moved to Pemberton Place in downtown Atlanta with a
special ticket offer for early risers. Beginning at 9 a.m. on Saturday,
May 24, the first 700 guests to purchase
tickets at walk-up ticket windows will pay $7 for general admission
with a limit of seven discounted tickets per guest. The discount
represents a $9 savings from the regular adult ticket price.
The discounted tickets will not be available
online, and will only be valid for admission on May 24. Regular general
admission ticket prices will apply following the 700th guest.
To learn more about the World of Coca-Cola kickoff to summer and anniversary celebrations, please visit
www.worldofcoca-cola.com.
About the World of Coca-Cola
The World of Coca-Cola has welcomed guests from six
continents, more than 75 countries, all 50 U.S. states and the District
of Columbia. Join nearly 8 million people who have visited the Atlanta
attraction and experience the history of
the world's most famous soft drink at the dynamic, multimedia home of
the 128-year-old secret formula for Coca-Cola. Get closer than ever
before to the vault containing the secret recipe, view more than 1,200
never-before-displayed artifacts and get a behind-the-scenes
look at the bottling process. Take a trip around the world in a
thrilling 4-D movie experience and tempt your taste buds with more than
100 flavors from around the world before taking home a commemorative
glass bottle of Coca-Cola.
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